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OTYS and AskSem start a partnership

  • 07-07-2022 2:38 PM
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OTYS starts a partnership with AskSem, a start-up from Martijn Roffel, a former OTYS employee and now specialist in Recruitment Marketing. AskSem is the party to improve your recruitment results! How? Through Recruitment Marketing.

What does Recruitment Marketing entail?

Recruitment Marketing is a broad term but as soon as the activities below come to mind we're talking about about Recruitment Marketing.

Activities which...

  • are needed to make candidates aware of your employer brand,
  • can increase interactions with your candidates,
  • are supportive of the placement of candidates

Concrete examples of this are reducing Cost per Hire, increasing Candidate Value or providing insight into your Candidate Journey

AskSem is the ideal partner for OTYS users who have the desire but not the knowledge to use the possibilities of Recruitment Marketing.

Martijn Roffel: "A Recruiter is not a Marketeer but in the current market you can't really do without. I started AskSem so I can help recruiters achieve their goals."

OTYS: "The collaboration arose because we noticed that there is an increasing demand from OTYS users for Recruitment Marketing.  
People are increasingly inquiring about the possibilities for Ads in Instagram or Tiktok. With a specialist as a partner, we help our clients optimally."

Some OTYS clients already knew the way to AskSem and can speak from experience about the unique approach and positive results. 

An additional advantage of AskSem is the knowledge and experience of Martijn Roffel. Divided over two periods he has been working at OTYS for about 10 years. His knowledge and experience is very useful for both OTYS and OTYS users. A win-win situation for every stakeholder! 

OTYS-CEO Bert Koning is also enthusiastic about the recently created partnership. 'AskSem is an ambitious, personal and driven organization with extensive expertise in the field of Recruitment Marketing', he says. 'By combining the use of our platform with AskSem's approach, recruiting through online paid channels becomes easier, more cost effective and more efficient. This has already led to visible growth with our shared clients.'

Unique name and work method 

The name AskSem comes from Arbeidsmarktcommunicatie (Labour Market Communication), Strategie (Strategy) and Kpi's and Search Engine Marketing and is considered the foundation of AskSem's services.

AskSem developed its own Recruitment Marketing models, which in combination with an employer brand form an unforgettable Candidate Journey. Every candidate touchpoint is equally important leaving nothing to chance. This is how AskSem delivers data-driven and forward-thinking solutions. 

"Because every employer, intermediary, recruiter, vacancy, sector and candidate is different, we believe in a customized solution

AskSem's model allows us to develop a tailor-made strategy that makes every AskSem client unique and no campaign the same," says Martijn Roffel.

Interest in Recruitment Marketing

Are you interested in AskSem's services? If so, please get in touch with your contact or the Customer Sales department: customersales@otys.nl.

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