It has been a long time coming, but now here it is. Google for Jobs has made its entrance in the Netherlands. Are you ready for this? And more importantly, are your vacancies and your website ready for this? In this blog we give you tools for Google for Jobs, so that you will not be faced with surprises later on.
What is Google for Jobs?
First, let's start with the basics, primarely: what is Google for Jobs? Simply put, Google for Jobs is a kind of Google Shopping, but for the recruitment industry. As with Shopping, a widget will appear in the search results. Instead of products or widgets, you now see vacancies. Just type in "sales manager vacancies" and you will see the new Google for Jobs widget appear. Google places all vacancies found in one neat overview.
What should I do now?
You won’t just find every vacancy in the overview. There are two important points to keep in mind when making your vacancies Google for Jobs ready:
- Technical settings
- Correct content
If you have an OTYS website, then you already have a very good basis for using Google for Jobs. With a few settings, the adding of correct match criteria and the placement of a piece of code on the website, the vacancies are always automatically correct from then on. PS: a consultant can simply help with this. Fill in the form on this page.
But: the right content has now become even more important than ever. Your vacancies must be completely on point SEO-wise. This can influence your ranking in Google for Jobs. A number of mandatory fields must be completed by your ATS and you must quickly convince users of the widget to apply for a job at your firm.
Let's start with the technical part.
Having your vacancies technically in order
Before you start working on the content, you naturally want to know that it is visible. How does this work for Google and what should you do in OTYS?
- Google uses Structured Data, also known as Schema Markup (schema.org). These are very small pieces of HTML code that you put around specific content so that Google knows what it is. This ensures, for example, star reviews in the search results, featured items, but this also identifies the parts of the vacancies. Read more about Structured Data and Schema Markup. Do you have an OTYS website? Then we can place a piece of JSON code. This is already automatically available for new template websites. If you have a custom site or a dated site, you cannot do this yourself. For this you will have to submit a support ticket.
- Are you using an ATS where vacancies are automatically being posted correctly? Then, just like with OTYS, you will often have to map the ATS fields to the Google for Jobs fields. Example: in OTYS you can indicate who should be characterized as the client (yourself or the customer) or do you have other terms for full-time and / or part-time positions in the system. You need to set this correctly. If you are technically good, you can do this yourself in the OTYS settings. Click on the customer settings and search for "Google for Jobs". The setting is then self-explanatory!
- Link your website to Google Search Console. Are you not familiar with this yet? You can read more information through this link or you can read the extensive blog about Google Search Console. Why do I have to do this for Google for Jobs? Because here you can see exactly which vacancies are indexed, what their performance is, but also with which vacancies there are any technical 'errors'.
- Once everything is set up correctly, you only have to make sure that Google indexes your vacancies on a daily basis. The standard Google bots regularly scan your website, but you can also submit your sitemap in Google Search Console. An OTYS website always comes with a sitemap with all vacancy URL’s, which is refreshed daily. Type https://www.yourwebsite.nl/sitemap.xml to see your sitemap. Ps: don't forget to replace the website domain with yours.
So, now that you are technically a bit wiser, let's look at the content. If you are at this point already thinking: I would like some help with this. Fill in the form, so that it is set up by a consultant. If you think at this point thinking: ‘where is the manual?’ Download the Google for Jobs Quick Guide or watch Bastiaan Brans' webinar on the subject.
The right content on your website
It is important that your vacancy text is as complete and catchy as possible. Because there is of course a lot of competition, you would like to be in the top three. We help you on your way with the points below!
- Google likes structure. Avoid creative job titles and keep it as simple as possible. "Sales Manager" scores better than "Sales Tiger". So try to use standard job titles in your vacancy text as much as possible. Tip: use Jobdigger's job market data to always find the most common job titles.
- Use at least 400 to 500 words in your vacancy text and avoid special characters, exclamation marks or whole words in capital letters. For vacancies with a lot of competition, the length of the text is very important. A job description of less than 150 to 200 words is really too little.
- Try to sell your company / vacancy in the first 25 lines as well as possible. Google does not show the entire vacancy text until the visitor clicks on a "Read more" button. The first few lines should therefore clearly describe the function and the offer. Make sure you stimulate the visitor by going straight to the point. What makes the position so interesting?
- Our last point is perhaps the most annoying. Google recommends displaying a salary indication for a vacancy. We understand that this is a no-go for certain companies, but it can make or break your ranking in Google. With an accurate salary indication you increase the chance of a good ranking.
Now you are all set for Google for Jobs! Do you want a consultant to help with adjustments, do you want to look at your vacancy texts together with a marketer? Fill in the form on this page and we will gladly help you further!